Short term : Play well. Do it consistently. Have good scouts and responsible transfer policy. Employ a top manager and a few highly experienced Serie A players. Napoli managed to compete for the Scudetto (and nearly win) last season by doing something similar to this. Long term : Completely change the organisational structure and the mentality of those employed in it. Fabio Capello, a manager who has won the title with both Juventus and AS Roma described the difference. He said that when he won with Juventus, the next day he was discussing things with the club management about how to improve for next season. But, when he won it with AS Roma, the whole club was celebrating the victory for months to come. Simply put, Juventus has been rebuilt in an outstandingly secure fashion. Few clubs are organized that way. It’s only natural that their rule on the Serie A will fall at some point, since, frankly, all clubs hit those periods. But, with the way the club has been set up, I expect the slu
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